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Dream Sports, the parent company of popular fantasy sports platform and IPL title sponsor Dream11, has acquired artificial intelligence (AI)-backed fantasy sports startup FanDuniya. The acquisition has happened through Dream Sport subsidiary FanCode.

FanCode was launched by Dream Sports in March 2019 as a personalized ad-free multi-sport aggregator offering news, live match scores, research-based insights, fantasy sports statistics, expert fantasy tips, game analysis, and access to engage with other sports fans.

Founded in 2018 by Venkatasubramanian, FanDuniya provided its users, who were fantasy cricket players, with the widest news coverage, statistical tools and AI-driven models to help them make informed decisions for a fantasy cricket match.

Founded in 2008 by Harsh Jain and Bhavit Seth, Dream11, which became the title sponsor for the Indian Premier League this year, is the most notable startup in India’s burgeoning fantasy sports ecosystem. It is also the only Indian gaming startup to have attained unicorn status (startups with a valuation of $1 Bn). Dream11 claims to have more than 9 Cr users on its platform, playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, American football, baseball and handball. The company is flush with funds and is looking to ramp up its offerings through a slew of acquisitions.